- Web Design
- Social Media
The Dish: Creating A Tasteful Brand Identity
Tucker’s is a breakfast and lunch restaurant located in Hooksett, NH. The owners of Tucker’s are industry veterans and knew that genre of restaurant would do well in the location. There are more challenges with opening a new restaurant than we could list here… and we know all of them! We worked side by side with the owners of Tucker’s to create a cohesive branding package that was delivered on a tight timeline. After all, in the restaurant business if you are closed, you aren’t making any money!
A Feast For The Eyes
The main focus of any restaurant is its menu. When people are trying to decide on a place to eat one of the most important decisions hinges on what is on the menu. When we met with the client they wanted a solid site that informed their customers and gave them easy access to their product. We built Tuckersnh.com to be fully responsive so anyone anywhere can interact with the site. Special consideration was given to making sure the site functioned well at the smaller sizes so that people on the go could easily see what is on Tucker’s menu.
Getting The Word Out
Tucker’s came together very quickly. Our client closed on the property and wanted to do a full renovation and launch in around 30 days or less. From the moment the temporary sign went up people started to get excited. In order to channel that excitement, a social media campaign on Facebook and Twitter were created to document every aspect of the renovation, menu testing, staffing etc. The campaign received solid and consistent engagement from a passionate fan base.
Putting It All Together
The client’s came to us with an idea, they wanted to open a restaurant. They had owned a place previously and were looking to get “back in the game” so to speak. Armed with that idea and a few suggestions for a name Altos created a logo, purchased a domain, designed all of the print collateral, built a social media campaign, and the fully responsive website. Doing the complete branding kit with one firm allows each piece of the puzzle to fit with the next. The menu, website, table cards, to-go packaging, signage, website etc. all have the same cohesive look and feel.